Consultancy services are at the heart of BehaviourLAB. We work with our clients to help them solve people related challenges and design healthy, productive and sustainable organisations.

Beyond delivering consultancy services, BehaviourLAB is investing in research to further understand how Psychology can support individuals, teams and organisations. We want to create content people can easily engage with to support themselves and their teams to thrive.

Having a lasting impact is important to us, and social purpose is core to our values, so BehaviourLAB will dedicate a certain proportion of consultancy hours every year to supporting charities and good causes.

BehaviourLAB founders, Sam & Laura

About Sam & Laura.

Sam and Laura are both Organisational Psychologists and we first worked together, as consultants, in 2008. Over the course of the next 6 years we worked closely on a number of major projects, including the London 2012 Olympics Games and the opening of Heathrow Terminal 2.  

Laura left Arup in 2014, whilst Sam has left much more recently in August 2023. But we have remained friends and committed to working together again in the future.

We’re both passionate about business, designing workplaces that deliver the best outcomes for the organisation, whilst doing the right thing for the people. Through our work we aim to have a lasting impact on everyone we commit to working with, and importantly, enjoy the work that we do. We believe that when people have fun at work, they deliver their best work and are at their most creative.  

BehaviourLAB is a much-anticipated dream for us both. It’s an opportunity for us to build a business that’s based on our values.  

Sam Walsham

Meet Sam, our accomplished Organisational Psychologist and Organisational Development Practitioner with an impressive 18 years of experience. Before co-founding Behaviour Lab, Sam brought her expertise to Arup, where she served as the Global Director of People & Organisations. There, she led a fantastic team of consultants, working on everything from large-scale change projects to uplifting wellbeing initiatives.

Sam’s journey has taken her through diverse industries, collaborating with giants like Dubai Airports and Heathrow Airport, contributing to Major Projects such as High Speed 2 and Crossrail, and supporting charitable organizations like the United Nations High Commission for Refugees (UNHCR) and the Ramblers Association.

Her passion shines through as she tackles a wide array of challenges, from designing and implementing new Operating Models to leading Leadership Development programs and supporting organisations in meeting Net Zero targets. Sam is not just about experience; she’s about creating positive, impactful change!

Probably her proudest achievement is surviving lockdown with a 2 and a 4 year old, while building a  global People & Organisations business, and leading an operating model change of 8000 people (not to be repeated!).

  • Operating Model development
  • Cultural change programmes, including sustainability
  • Leadership and team development
  • Organisational health analysis and review
  • MSc Occupational Psychology
  • BSc Psychology
  • Chartered Member Chartered Institute of Personnel and Development
  • Masters Module in Sustainability from Cambridge Institute of Sustainability Leadership
  • Association of Project Managers Practitioner
Laura Bache, founder of BehaviourLAB

Laura Bache

Laura is a Chartered Occupational Psychologist whose career spans consulting and internal HR Leadership positions up to Chief People Officer.  She has worked across multiple industries, including  infrastructure, automotive, telecommunications, digital and healthcare, and has learned many of the challenges facing businesses today are often similar, regardless of sector. Designing organisations to create a talent winning place to work, building an environment for performance and helping organisations to navigate and lead change to give them the competitive edge, are challenges that transcend industries.

Laura has supported businesses, including Jaguar Land Rover, Virgin Media, Heathrow Airport and Purplebricks to transform as both a Consultant and HR Leader. She draws on her expertise of psychology, leadership, teams and whole system design to create interventions that deliver results for the business and create an engaging human experience.

Laura has had so many wonderful opportunities in her career so far, including the privilege of being an Executive Leader and strategic partner to the CEO as Chief People Officer for Purplebricks, and holding a NATO panel position as a research Psychologist. Her proudest achievement though has to be building the Equality, Diversity and Inclusion agenda for Jaguar Land Rover, pathing the way for cultural transformation at a huge, global business.

  • Strategic HR advice & people strategies
  • Equity, Diversity & Inclusion
  • Leadership and team development
  • Change leadership
  • MSc Occupational Psychology
  • Mphil Experimental Social Psychology
  • BSc Psychology Hons
  • Chartered Occupational Psychologist
  • PostGrad Cert in Organisational Development

Helping organisations to implement their strategy through people science and Systems Leadership Theory with three levels of focus and intervention...

BehaviourLAB - ThirveLAB

ThriveLAB

Creating content and environments that allow individuals to thrive at work and deliver with impact.

CoLAB

Creating the framework and environments for collaboration and effectiveness to build high performing teams.

BehaviourLAB -EvolveLAB

EvolveLAB

Supporting organisations to evolve to achieve their potential and strategic goals.